How to Get Customer Testimonials: A South Bay Small Business Guide
Nothing your marketing says is as convincing as what your customers say about you. But "Were you happy with us?" gets you a useless "Yes!" Here are the eight questions that turn happy customers into testimonials that sell, plus when to ask and what you can (and can't) edit.
Shokunin in the AI Era
Shokunin means more than “craftsman.” It’s an obligation to do your best work, glamorous or not. Two documentaries, a 100-year-old sushi chef, and Cal Newport make the case that mastery beats passion. Now that AI has made average work free, that case is stronger than ever.
How to Stop the Feast-or-Famine Revenue Cycle
When our biggest client closed up shop and moved to the Bahamas, we had to replace 90% of our revenue overnight. That taught me how the feast-or-famine cycle works: your busiest months create your slowest ones. Here’s a 15-minute daily marketing routine that keeps the pipeline full, even when you’re slammed.
The Landing Page Elements We’ve Used for a Decade
A landing page has one job, and most get it wrong by adding navigation, extra form fields and vague offers. Here are the elements that still convert, two copy templates worth stealing, and what today's best pages do differently.
Claude Hopkins: The Godfather of Copywriting
Claude Hopkins was writing scroll-stopping headlines a century before anyone scrolled. Here's who he was, three of his ads that still work, and why the man behind "Shot from Guns" would crush Google, Meta, and Reddit ads in 2026.
10 Questions to Ask Website Designers & Developers
Most of these questions held up after ten years. The answers didn't. Here's our updated list of what to ask a web designer before you hire one, including AI, accessibility, and who owns your domain, plus the answers we'd want to hear.
7 Ways to Build a Social Following
"Post more" is the worst growth advice on the internet. Here are 7 things that build a social media following, ranked by impact, starting with the two that matter most.
Let’s Talk
See how Twisted Puppy is the digital marketing agency that can fuel your marketing and sales.
