Uh Oh: Overcoming Negative Social Feedback
There it is, the latest review on Yelp. You suck. [...]
What She Said: The Power of Customer Testimonials
Nothing your marketing messages say is as powerful as what [...]
The Most Effective Press Release
<rant> Over my career, I've been involved with a number [...]
Be bold. Marketing is no place for similarity.
Be bold. Marketing is no place for similarity. Take chances. [...]
Uni Direct LA: Ocean Fresh Sea Urchin, Anyone?
Uni may be an acquired taste, but for those who [...]
Claude Hopkins: Godfather of Copywriting
If you could raise any creative person from the dead, whom would you hire at your company?
Great Example of Email Marketing
We wouldn't say we're the easiest audience - and today, [...]