I Is for Interest
Picture this: someone clicks a link and lands on your [...]
Four Building Blocks of Website Success
You may have read about AIDA, an acronym for Attention - Interest - Decision - Action. We've been explaining how to manage funnels in Octagon of BOOM, with reference to AIDA in some of our live presentations. AIDA represents the four building blocks of website success, and here's our philosophy behind how you can use it to grow your revenue.
Neuromarketing 101: It’s Science, Yo!
Chemistry. Biology. Art. Math. Conversion Rate Optimization (CRO), a fancy [...]
Mapping Your Customer Journey
At Twisted Puppy, we put a high value on customer [...]
Be Bold. Be Antifragile. Convert More.
If you've been reading here a while or know me [...]
Building Social Proof: Convincing Customers You Rock (Part 2 of 2)
Social proof can have a huge impact on your online [...]
Social Proof: Convincing Customers You Rock (Part 1 of 2)
The science of social proof is growing harder to refute. [...]
The Value of Marketing Frameworks
For the past year, we've collated years of lessons learned [...]
Always Be Converting: The State of Conversion in 2016
Repeat this conversion mantra after me. Always. Be. Converting. It [...]
Instagram for Business: A Beginner’s Guide
If you've been using Instagram for your personal photos, you [...]