Secrets of Eye Traction
We study design, from the simple typographic magic of Massimo [...]
Video Engagement [Infographic]
Video Engagement Video has become an important tool in website [...]
LEAD MAGNETS: Attracting Attention to Your Website
Being steamrolled by web traffic is a problem many [...]
The Key Ingredients for Increasing Your Blog Post’s Reach
We've written hundreds of blog posts, iterating our approach over [...]
ACTION Hero
[rs_space height="16px"] [rs_space height="16px"]Stallone? Willis? Diesel? Cruise? Schwarzenneger! Yes, we've [...]
I Is for Interest
Picture this: someone clicks a link and lands on your [...]
Keeping Visitor Interest Week after Week
Our Interview with Smart Classroom Management's Michael Linsin One of [...]
Four Building Blocks of Website Success
You may have read about AIDA, an acronym for Attention - Interest - Decision - Action. We've been explaining how to manage funnels in Octagon of BOOM, with reference to AIDA in some of our live presentations. AIDA represents the four building blocks of website success, and here's our philosophy behind how you can use it to grow your revenue.
Social Proof: Convincing Customers You Rock (Part 1 of 2)
The science of social proof is growing harder to refute. [...]
Maximizing Effectiveness of Your Website
Sometimes you stumble across something you wish you had said [...]