Instagram #FAILs We See All the Time…
Perhaps our favorite social media platform, one we wish we [...]
Integrating Google Analytics Event Tracking in a HubSpot Form
The Problem We had a recent project where the client [...]
I Is for Interest
Picture this: someone clicks a link and lands on your [...]
Keeping Visitor Interest Week after Week
Our Interview with Smart Classroom Management's Michael Linsin One of [...]
V Is for Value Proposition
How to Create an Effective Value Proposition (and Keep Trying [...]
A Primer to Improve Your Search Engine Ranking
Almost two-thirds of website traffic comes from organic search. Logically, [...]
Four Building Blocks of Website Success
You may have read about AIDA, an acronym for Attention - Interest - Decision - Action. We've been explaining how to manage funnels in Octagon of BOOM, with reference to AIDA in some of our live presentations. AIDA represents the four building blocks of website success, and here's our philosophy behind how you can use it to grow your revenue.
Neuromarketing 101: It’s Science, Yo!
Chemistry. Biology. Art. Math. Conversion Rate Optimization (CRO), a fancy [...]
Mapping Your Customer Journey
At Twisted Puppy, we put a high value on customer [...]
Be Bold. Be Antifragile. Convert More.
If you've been reading here a while or know me [...]