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Marketing 101: The Importance of Branding
The Importance of Branding
10 July

I was invited to a networking meeting recently, and nearly every time that happens, someone asks where the name “Twisted

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Instagram #FAILs We See All the Time...
Instagram #FAILs We See All the Time…
28 February

Perhaps our favorite social media platform, one we wish we had more time and energy to fully leverage, is Instagram.

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Twisted Puppy: V Is for Value Proposition
V Is for Value Proposition
30 January

How to Create an Effective Value Proposition (and Keep Trying When You Fail) A powerful sales value proposition is essential

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Twisted Puppy: The Value of Marketing Frameworks
The Value of Marketing Frameworks
22 April

For the past year, we’ve collated years of lessons learned from technology and marketing into a reusable framework we call

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Twisted Puppy: Permission Marketing
Permission marketing is no longer the future…
8 December

On rare occasions, a podcast will stop me in my tracks. A few weeks ago, on Six Pixels of Separation,

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Twisted Puppy: How to Manage Marketing Consistency
How to Manage Marketing Consistency
1 December

Ah, the perils of not having marketing consistency… When building our first website development and hosting company, my partner and

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Twisted Puppy: Effective Email Marketing Strategies - Planning Your Content
Effective Email Marketing Strategies: Planning Your Content
24 September

If you want to send more effective marketing emails, start with a roadmap. A clear vision of what you’re trying

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Conversion Rate Optimization (CRO) Meets Maslow’s Hierarchy
17 December

You’ve probably heard of Maslow’s hierarchy, part of a classical 1940’s publication about psychology and behavior. We often see diagrams

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SEO and The Tortoise of Website Performance
11 December

We were recently working on a website that took F O R E V E R to load, and that

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Holiday Prediction: Promotions Are Headed for Fatigue
16 November

In October, the National Retail Federation predicted a 4.1% growth in sales in November and December, compared to one year

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Avoid Marketing Peaks & Valleys
3 November

I have seen this phenomenon time and time again, but I would never have understood it unless it happened to

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Great Example of Email Marketing
4 April

We wouldn’t say we’re the easiest audience – and today, iStockPhoto cleared the bar of showing great email marketing techniques.

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