marketing strategy
17 March
In his 1984 book Influence, Robert Cialdini shared many academic theories that greatly impacted modern marketing. What original research had
19 December
You may have read about AIDA, an acronym for Attention – Interest – Decision – Action. We’ve been explaining how to manage funnels in Octagon of BOOM, with reference to AIDA in some of our live presentations. AIDA represents the four building blocks of website success, and here’s our philosophy behind how you can use it to grow your revenue.
28 January
We’ve been working on a number of online marketing projects lately, and one of the most important preliminary steps is