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Twisted Puppy Blog: Secrets of Eye Traction
Secrets of Eye Traction
27 September

We study design, from the simple typographic magic of Massimo Vignelli to the spectacular industrial impact of Jonny Ive. It

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Twisted Puppy Blog: Four Building Blocks of Website Success
Four Building Blocks of Website Success
19 December

You may have read about AIDA, an acronym for Attention – Interest – Decision – Action. We’ve been explaining how to manage funnels in Octagon of BOOM, with reference to AIDA in some of our live presentations. AIDA represents the four building blocks of website success, and here’s our philosophy behind how you can use it to grow your revenue.

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