CRO
Video Engagement Video has become an important tool in website design and online marketing. We have assembled a little infographic
In his 1984 book Influence, Robert Cialdini shared many academic theories that greatly impacted modern marketing. What original research had
You may have read about AIDA, an acronym for Attention – Interest – Decision – Action. We’ve been explaining how to manage funnels in Octagon of BOOM, with reference to AIDA in some of our live presentations. AIDA represents the four building blocks of website success, and here’s our philosophy behind how you can use it to grow your revenue.
If you’ve been reading here a while or know me personally, you already know I read. A lot. I carry
Repeat this conversion mantra after me. Always. Be. Converting. It seems that many small and midsize businesses assume that having
Definition of a Landing Page First things first (a pet peeve is folks who get this part wrong…). A landing
8 Things to Try in Your Next Landing Page, Blog Post or Newsletter The ultimate goal of copywriting is sales
We’ve been working on a number of online marketing projects lately, and one of the most important preliminary steps is
The best (and worst) thing about online marketing today is that there’s no shortage of advice. Blog, Tweet, Like, Share.
Landing Page Conversions: 7 Killer Flaws An infographic from Convert.com that tackles the critical landing page conversions, outlining seven flaws
If you want to send more effective marketing emails, start with a roadmap. A clear vision of what you’re trying