We were recently working on a website that took F O R E V E R to load, and that will only hurt you in search engine optimization (SEO) efforts. Yes, Google rankings use site speed as a factor. With parallax scrolling becoming in website development, which adds more content into one page (like Twisted Puppy’s home page), it’s easy to end up with bloated pages. And that can ruin your SEO efforts. As a result, it becomes important to regularly review page load times. Here are some tools we recommend for testing your site’s performance:
SEM RUSH
PINGDOM
GTMETRIX
GOOGLE PAGESPEED INSIGHTS
WEBPAGETEST
Once you have a gauge on your website’s performance, then you can review the SEO suggestions to see what you need to do. Need to optimize images? Need to move JavaScript to the bottom of the page? Need to fix errors?
Time to call your web developer?
OTHER GOOD READING FOR SEO
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