Client: Smart Pressed Juice
Date: January 1, 2017
We love startups... So when we saw what Smart Pressed Juice was offering and the traction they had already, we knew we would be able to help them. SPJ has created a set of healthy, cold pressed juices that can help you move to a better diet. Lose weight? Yes. Ween off sugar? Yes. They are ready to explode this year, in a good way!
We worked closely with Smart Pressed Juice to create a simple, clean user experience. Their emphasis of healthy images made us happy - it all looks great throughout their marketing materials. The keys to the site, though, are two things: ecommerce and conversion optimization. As a startup, sales are important, and conversion optimization means saving money on the cost of customer acquisition. We use landing pages with corresponding PPC campaigns, and we split test everything to see what works best. Conversion Rate Optimization (CRO) FTW!