You may have read about AIDA, an acronym for Attention – Interest – Decision – Action. We’ve been explaining how to manage funnels in Octagon of BOOM, with reference to AIDA in some of our live presentations. AIDA represents the four building blocks of website success, and here’s our philosophy behind how you can use it to grow your revenue.
The best (and worst) thing about online marketing today is that there’s no shortage of advice. Blog, Tweet, Like, Share.
Landing Page Conversions: 7 Killer Flaws An infographic from Convert.com that tackles the critical landing page conversions, outlining seven flaws
If you want to send more effective marketing emails, start with a roadmap. A clear vision of what you’re trying
In October, the National Retail Federation predicted a 4.1% growth in sales in November and December, compared to one year