We wouldn’t say we’re the easiest audience – and today, iStockPhoto cleared the bar of showing great email marketing techniques.
As examples of the barriers:
- We don’t use iStockPhoto often
- When they’ve emailed in the past, it was a discount offer
- We’re busy
So today, the headline on the email read:
A good read for good business
Hmmm. What could that mean? Immediate intrique.
So it gets an open…
Text continues with:
Small Business Solutions
They sent this to us – it’s probably a segmented list…
Then the headline. I think they learned headline-writing from the experts at Psychotactics…
Feel the power of visual content
Short note offering some free, useful content ensues:
No one wants to blow an entire budget on marketing, especially when it comes to your business. Since a little expert advice never hurt anyone, we’re sharing some insight on how to empower your web presence with visual content. iStockphoto GM Rebecca Rockafellar has written a poignant article: “5 easy tips for maintaining a great website.” The title says it all, so dive in and get ready to absorb and inspire your business.
And finally, the Call to Action (CTA):
Read Article
CLICK! Well done, iStockphoto.
See the email for yourself – would you click?