Design Defined by Massimo Vignelli #UX

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“I like design to be semantically correct, syntactically consistent, and pragmatically understandable. I like it to be visually powerful, intellectually elegant, and above all timeless.”

Massimo Vignelli



Clean Design…Timeless.

Massimo Vignelli: Design


“He preached clarity and coherence and practiced them with intense discipline in everything he turned out, whether kitchenware, public signage, books or home interiors.”

NY Times

Vignelli’s advertisements, pricelists and branding efforts gave Knoll an international graphic identity that became the industry standard.


“Working firmly within the modernist tradition, Vignelli aimed for design that was “visually powerful, intellectually elegant, and above all timeless”—a slogan of sorts for his New York design studio, Vignelli Associates, which he founded in 1971 with his wife, Lella.”

Fast Company

“The greatest achievement of the designer Massimo Vignelli, who has died aged 83, was to give America a modern look. With its citrus fruit-salad of colour and its bold typography, Vignelli’s work on the New York subway system redefined Manhattan in the 1970s. ”

The Guardian