You may have read about AIDA, an acronym for Attention – Interest – Decision – Action. We’ve been explaining how to manage funnels in Octagon of BOOM, with reference to AIDA in some of our live presentations. AIDA represents the four building blocks of website success, and here’s our philosophy behind how you can use it to grow your revenue.
The ultimate goal of copywriting is sales conversion: prospects moving into your sales funnel and becoming customers or existing customers
If you’re looking for ways to build more traffic to your website (who isn’t!?!?), you should experiment with a variety