Content Marketing

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Twisted Puppy: I Is for Interest
I Is for Interest
7 February

Picture this: someone clicks a link and lands on your website. Moment of truth. Actually split second of truth. Research

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Twisted Puppy Blog: Keeping Visitor Interest Week After Week
Keeping Visitor Interest Week after Week
6 February

Our Interview with Smart Classroom Management’s Michael Linsin One of the more successful small business bloggers we know is Smart

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Twisted Puppy Blog: Four Building Blocks of Website Success
Four Building Blocks of Website Success
19 December

You may have read about AIDA, an acronym for Attention – Interest – Decision – Action. We’ve been explaining how to manage funnels in Octagon of BOOM, with reference to AIDA in some of our live presentations. AIDA represents the four building blocks of website success, and here’s our philosophy behind how you can use it to grow your revenue.

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Twisted Puppy: Social Proof - Convincing Customers You Rock
Social Proof: Convincing Customers You Rock (Part 1 of 2)
28 April

The science of social proof is growing harder to refute. As humans, part of our DNA is looking to our

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Twisted Puppy: Maximizing Effectiveness of Your Website
Maximizing Effectiveness of Your Website
9 March

Sometimes you stumble across something you wish you had said or created yourself. Here’s a fast & loose explanation from

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Anatomy of a High Converting Landing Page
Anatomy of a High Converting Landing Page
20 February

Definition of a Landing Page First things first (a pet peeve is folks who get this part wrong…). A landing

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Copywriting that Converts: 8 things to try in your next landing page, blog post or newsletter
Copywriting that Converts
2 February

8 Things to Try in Your Next Landing Page, Blog Post or Newsletter The ultimate goal of copywriting is sales

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Online Marketing 101: SEO Hack - Using Google Keyword Planner Landing Pages
Online Marketing 101: SEO Hack – Using Google Keyword Planner
12 January

If you’re looking for ways to build more traffic to your website (who isn’t!?!?), you should experiment with a variety

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Online Marketing: Start The Year On a Good Path
Online Marketing: Start The Year On a Good Path
30 December

Online marketing is a fickle beast – and you have to do it all the time. Like many of you,

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Content Marketing: Using Social Delivery for a Good Business Blog Post
Using Social Delivery for a Business Blog Post
28 December

Many small and midsize businesses may use or are considering blogging as part of their marketing strategy. What many fail

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Twisted Puppy: Permission Marketing
Permission marketing is no longer the future…
8 December

On rare occasions, a podcast will stop me in my tracks. A few weeks ago, on Six Pixels of Separation,

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Twisted Puppy: How to Manage Marketing Consistency
How to Manage Marketing Consistency
1 December

Ah, the perils of not having marketing consistency… When building our first website development and hosting company, my partner and

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Twisted Puppy: Content Marketing is Hard
Content Marketing Is Hard (and What You Can Do About It)
7 November

For the past few weeks, I’ve been living the pain that is content marketing. I recently wrote an eBook (not

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