Website Development
The Problem We had a recent project where the client wanted to embed HubSpot forms into their regular website. Why?
How to Create an Effective Value Proposition (and Keep Trying When You Fail) A powerful sales value proposition is essential
You may have read about AIDA, an acronym for Attention – Interest – Decision – Action. We’ve been explaining how to manage funnels in Octagon of BOOM, with reference to AIDA in some of our live presentations. AIDA represents the four building blocks of website success, and here’s our philosophy behind how you can use it to grow your revenue.
Social proof can have a huge impact on your online marketing. In our earlier post, we discussed how combinations of
The science of social proof is growing harder to refute. As humans, part of our DNA is looking to our
Repeat this conversion mantra after me. Always. Be. Converting. It seems that many small and midsize businesses assume that having
Want to make sure you find the right web designer or website developer for your new project? Here are 10 Questions to Ask Website Designers & Developers.
Sometimes you stumble across something you wish you had said or created yourself. Here’s a fast & loose explanation from
Too often, we hear stories of companies who retained firms to design and develop their website, but the results fell
Definition of a Landing Page First things first (a pet peeve is folks who get this part wrong…). A landing
The best (and worst) thing about online marketing today is that there’s no shortage of advice. Blog, Tweet, Like, Share.
If you’re looking for ways to build more traffic to your website (who isn’t!?!?), you should experiment with a variety
Online marketing is a fickle beast – and you have to do it all the time. Like many of you,
Landing Page Conversions: 7 Killer Flaws An infographic from Convert.com that tackles the critical landing page conversions, outlining seven flaws
We regularly build WordPress websites for small to medium-sized businesses. Something that always comes into play is choosing the right
I have hesitated on posting this for quite some time because I know it’s going to invite some vitriol from
Chances are good that your software development project will never be done (unless it’s deprecated and unplugged!). Here’s our six
You’ve probably heard of Maslow’s hierarchy, part of a classical 1940’s publication about psychology and behavior. We often see diagrams
We were recently working on a website that took F O R E V E R to load, and that
In October, the National Retail Federation predicted a 4.1% growth in sales in November and December, compared to one year
<rant> Over my career, I’ve been involved with a number of software projects. Some of these projects were vaporware, while
Software development, by its nature, is tedious. Attention to detail ensures quality, reliability and usability. But all work and no
You’re like a shark – you have to keep swimming or you die. If you’re in software development, the learning
Uni may be an acquired taste, but for those who love it, it’s nectar. Feeling adventurous? Crack open a live
Origins of Twisted Puppy When I registered the domain TwistedPuppy.com in the 90s, I had no idea that the path