Online Marketing
We study design, from the simple typographic magic of Massimo Vignelli to the spectacular industrial impact of Jonny Ive. It
We’ve been in this digital agency business a long time… That includes many great projects over the years, supporting fun,
Video Engagement Video has become an important tool in website design and online marketing. We have assembled a little infographic
Someone recently asked us what to do when your reputation (AKA social proof) takes a hit. Since we’ve had it
Perhaps this reflects a bit of reverse ageism…but our generation marketed in different ways than millenials, sometimes actually for the
I was invited to a networking meeting recently, and nearly every time that happens, someone asks where the name “Twisted
In his 1984 book Influence, Robert Cialdini shared many academic theories that greatly impacted modern marketing. What original research had
Perhaps our favorite social media platform, one we wish we had more time and energy to fully leverage, is Instagram.
Picture this: someone clicks a link and lands on your website. Moment of truth. Actually split second of truth. Research
You may have read about AIDA, an acronym for Attention – Interest – Decision – Action. We’ve been explaining how to manage funnels in Octagon of BOOM, with reference to AIDA in some of our live presentations. AIDA represents the four building blocks of website success, and here’s our philosophy behind how you can use it to grow your revenue.
Chemistry. Biology. Art. Math. Conversion Rate Optimization (CRO), a fancy phrase that describes “getting online users to take an action
At Twisted Puppy, we put a high value on customer experience. If you want to build a business, you won’t
If you’ve been reading here a while or know me personally, you already know I read. A lot. I carry
Social proof can have a huge impact on your online marketing. In our earlier post, we discussed how combinations of
The science of social proof is growing harder to refute. As humans, part of our DNA is looking to our
For the past year, we’ve collated years of lessons learned from technology and marketing into a reusable framework we call
Repeat this conversion mantra after me. Always. Be. Converting. It seems that many small and midsize businesses assume that having
If you’ve been using Instagram for your personal photos, you know it’s an interactive, fun, creative platform. Beautiful images from
Sometimes you stumble across something you wish you had said or created yourself. Here’s a fast & loose explanation from
Definition of a Landing Page First things first (a pet peeve is folks who get this part wrong…). A landing
8 Things to Try in Your Next Landing Page, Blog Post or Newsletter The ultimate goal of copywriting is sales
We’ve been working on a number of online marketing projects lately, and one of the most important preliminary steps is
The best (and worst) thing about online marketing today is that there’s no shortage of advice. Blog, Tweet, Like, Share.
Online marketing is a fickle beast – and you have to do it all the time. Like many of you,
Many small and midsize businesses may use or are considering blogging as part of their marketing strategy. What many fail
Landing Page Conversions: 7 Killer Flaws An infographic from Convert.com that tackles the critical landing page conversions, outlining seven flaws
On rare occasions, a podcast will stop me in my tracks. A few weeks ago, on Six Pixels of Separation,
Ah, the perils of not having marketing consistency… When building our first website development and hosting company, my partner and
Like blogging, newsletters require attention to detail if you want to truly engage your readers. I’ve been helping clients prepare
For the past few weeks, I’ve been living the pain that is content marketing. I recently wrote an eBook (not
If you want to send more effective marketing emails, start with a roadmap. A clear vision of what you’re trying
I tweet. A lot. My Tweetdeck looks like a command center, with hashtags and accounts… Primarily, I use Twitter as
Maybe Cloudmark sent this same email to every customer, but it sure was nice to open and read. Thank
You’ve probably heard of Maslow’s hierarchy, part of a classical 1940’s publication about psychology and behavior. We often see diagrams
We were recently working on a website that took F O R E V E R to load, and that
In October, the National Retail Federation predicted a 4.1% growth in sales in November and December, compared to one year
I have seen this phenomenon time and time again, but I would never have understood it unless it happened to
Are you tapping into the ease and results of landing pages? Check out this infographic for 10 ways to design
There it is, the latest review on Yelp. You suck. One star. ★ What do you have planned to overcome
Nothing your marketing messages say is as powerful as what your customers can say about you. Nielsen’s research indicates that
<rant> Over my career, I’ve been involved with a number of software projects. Some of these projects were vaporware, while
Be bold. Marketing is no place for similarity. Take chances. Don’t overthink it. Do something the other guys aren’t. I
Uni may be an acquired taste, but for those who love it, it’s nectar. Feeling adventurous? Crack open a live
If you could raise any creative person from the dead, whom would you hire at your company?
We wouldn’t say we’re the easiest audience – and today, iStockPhoto cleared the bar of showing great email marketing techniques.