Conversion Rate Optimization
In his 1984 book Influence, Robert Cialdini shared many academic theories that greatly impacted modern marketing. What original research had
Picture this: someone clicks a link and lands on your website. Moment of truth. Actually split second of truth. Research
How to Create an Effective Value Proposition (and Keep Trying When You Fail) A powerful sales value proposition is essential
You may have read about AIDA, an acronym for Attention – Interest – Decision – Action. We’ve been explaining how to manage funnels in Octagon of BOOM, with reference to AIDA in some of our live presentations. AIDA represents the four building blocks of website success, and here’s our philosophy behind how you can use it to grow your revenue.
Chemistry. Biology. Art. Math. Conversion Rate Optimization (CRO), a fancy phrase that describes “getting online users to take an action
If you’ve been reading here a while or know me personally, you already know I read. A lot. I carry
Social proof can have a huge impact on your online marketing. In our earlier post, we discussed how combinations of
Repeat this conversion mantra after me. Always. Be. Converting. It seems that many small and midsize businesses assume that having
Definition of a Landing Page First things first (a pet peeve is folks who get this part wrong…). A landing
8 Things to Try in Your Next Landing Page, Blog Post or Newsletter The ultimate goal of copywriting is sales
The best (and worst) thing about online marketing today is that there’s no shortage of advice. Blog, Tweet, Like, Share.
Online marketing is a fickle beast – and you have to do it all the time. Like many of you,
Landing Page Conversions: 7 Killer Flaws An infographic from Convert.com that tackles the critical landing page conversions, outlining seven flaws
Are you tapping into the ease and results of landing pages? Check out this infographic for 10 ways to design