Content Marketing
We study design, from the simple typographic magic of Massimo Vignelli to the spectacular industrial impact of Jonny Ive. It
Video Engagement Video has become an important tool in website design and online marketing. We have assembled a little infographic
Picture this: someone clicks a link and lands on your website. Moment of truth. Actually split second of truth. Research
Our Interview with Smart Classroom Management’s Michael Linsin One of the more successful small business bloggers we know is Smart
You may have read about AIDA, an acronym for Attention – Interest – Decision – Action. We’ve been explaining how to manage funnels in Octagon of BOOM, with reference to AIDA in some of our live presentations. AIDA represents the four building blocks of website success, and here’s our philosophy behind how you can use it to grow your revenue.
The science of social proof is growing harder to refute. As humans, part of our DNA is looking to our
Sometimes you stumble across something you wish you had said or created yourself. Here’s a fast & loose explanation from
Definition of a Landing Page First things first (a pet peeve is folks who get this part wrong…). A landing
8 Things to Try in Your Next Landing Page, Blog Post or Newsletter The ultimate goal of copywriting is sales
If you’re looking for ways to build more traffic to your website (who isn’t!?!?), you should experiment with a variety
Online marketing is a fickle beast – and you have to do it all the time. Like many of you,
Many small and midsize businesses may use or are considering blogging as part of their marketing strategy. What many fail
On rare occasions, a podcast will stop me in my tracks. A few weeks ago, on Six Pixels of Separation,
Ah, the perils of not having marketing consistency… When building our first website development and hosting company, my partner and
For the past few weeks, I’ve been living the pain that is content marketing. I recently wrote an eBook (not