In his 1984 book Influence, Robert Cialdini shared many academic theories that greatly impacted modern marketing. What original research had shown was that people regularly took specific actions when presented
The Problem We had a recent project where the client wanted to embed HubSpot forms into their regular website. Why? They get your leads fed straight into HubSpot, grabbing all
Picture this: someone clicks a link and lands on your website. Moment of truth. Actually split second of truth. Research has shown you have 0.2 seconds to make a good
How to Create an Effective Value Proposition (and Keep Trying When You Fail) A powerful sales value proposition is essential to hold your viewer’s attention when they visit your website
You may have read about AIDA, an acronym for Attention – Interest – Decision – Action. We’ve been explaining how to manage funnels in Octagon of BOOM, with reference to AIDA in some of our live presentations. AIDA represents the four building blocks of website success, and here’s our philosophy behind how you can use it to grow your revenue.
Chemistry. Biology. Art. Math. Conversion Rate Optimization (CRO), a fancy phrase that describes “getting online users to take an action you want them to take” is based on all of
At Twisted Puppy, we put a high value on customer experience. If you want to build a business, you won’t go far with a bad product, poor customer service or
If you’ve been reading here a while or know me personally, you already know I read. A lot. I carry a book with me at all times, and I regularly
For the past year, we’ve collated years of lessons learned from technology and marketing into a reusable framework we call Octagon of BOOM. Recently, a client described it as “a
Want to make sure you find the right web designer or website developer for your new project? Here are 10 Questions to Ask Website Designers & Developers.
It’s been a while since we shared some inspirations, so here goes – what we are loving this month, March 2016…food for your mind, soul, growth and productivity. Book: Revenue
Too often, we hear stories of companies who retained firms to design and develop their website, but the results fell below expectation. Sometimes this can happen with a bait &
Definition of a Landing Page First things first (a pet peeve is folks who get this part wrong…). A landing page is any page on a website where traffic is
The ultimate goal of copywriting is sales conversion: prospects moving into your sales funnel and becoming customers or existing customers learning about new products and services (and buying more!). It’s
We’ve been working on a number of online marketing projects lately, and one of the most important preliminary steps is identifying the target audience. Many years ago, someone taught me
The best (and worst) thing about online marketing today is that there’s no shortage of advice. Blog, Tweet, Like, Share. The traffic has to come from somewhere and go somewhere
If you’re looking for ways to build more traffic to your website (who isn’t!?!?), you should experiment with a variety of techniques. Although a number of internet hucksters will sell
Online marketing is a fickle beast – and you have to do it all the time. Like many of you, at the end of the year, we take time to
Landing Page Conversions: 7 Killer Flaws An infographic from Convert.com that tackles the critical landing page conversions, outlining seven flaws that can kill your conversion, and how you can fix
We regularly build WordPress websites for small to medium-sized businesses. Something that always comes into play is choosing the right WordPress plugins to make sites more secure, efficient and productive.
I have hesitated on posting this for quite some time because I know it’s going to invite some vitriol from a few folks – but it’s simply my experience with
On rare occasions, a podcast will stop me in my tracks. A few weeks ago, on Six Pixels of Separation, Mitch Joel interviewed Seth Godin, the godfather of permission marketing.
Ah, the perils of not having marketing consistency… When building our first website development and hosting company, my partner and I had a simple division of labor: I created the
As an homage to lifehacking guru extraordinaire Tim Ferriss, here is my weekly dose of “5-Bullet Friday” – a list of what I’m enjoying or pondering. Best podcast episode
I’ve been super careful since I purchased my DJI Phantom II drone a couple of year ago. For me, it was a sizable investment in a “toy”. From the beginning,
If you want to send more effective marketing emails, start with a roadmap. A clear vision of what you’re trying to accomplish will help you reach your objective. Are you
So my Apple Watch arrived about 10 days ago. I’ve been super busy, so I didn’t even open it. I was actually having buyer’s regret, thinking about sending it back
I’ve seen many book lists over the years that urge startups to read a select set of books. Although one or two on my list also appear on the others,
“I like design to be semantically correct, syntactically consistent, and pragmatically understandable. I like it to be visually powerful, intellectually elegant, and above all timeless.” —Massimo Vignelli Clean
Maybe Cloudmark sent this same email to every customer, but it sure was nice to open and read. Thank you for being a valued member of the Cloudmark community.
Several years ago on Twitter, I stumbled across a hashtag that aligned to a project I was working on with “friendly” user interfaces. #UX was the tag, and “user experience”
My library card gets a workout, and I’m pretty sure Amazon loves me. Except that I got Prime, so that free shipping thing might make them mad… I’ve been reading
Chances are good that your software development project will never be done (unless it’s deprecated and unplugged!). Here’s our six stage plan for keeping technology alive and well throughout the
We were recently working on a website that took F O R E V E R to load, and that will only hurt you in search engine optimization (SEO) efforts.
In October, the National Retail Federation predicted a 4.1% growth in sales in November and December, compared to one year ago, catapulting total spending this year to $616.9 billion. According
I suppose I’m a badge-carrying member of the grammar police force. Four words in particular can get under my skin when misused: Your, Its, There, Very. The reason? Far too
I have seen this phenomenon time and time again, but I would never have understood it unless it happened to me. First, the punchline: always be marketing. Why? To avoid
Are you tapping into the ease and results of landing pages? Check out this infographic for 10 ways to design landing pages that convert. 10 ways to design landing pages
<rant> Over my career, I’ve been involved with a number of software projects. Some of these projects were vaporware, while others that were beautifully architected, coded and tested. One of
One of the most motivating books I’ve read this year was The Rise of Superman by Steven Kotler, searching for tips & tools related to flow. Although I would love
Be bold. Marketing is no place for similarity. Take chances. Don’t overthink it. Do something the other guys aren’t. I have a client who is concerned about an image on
“The Japanese word shokunin is defined by both Japanese and Japanese-English dictionaries as ‘craftsman’ or ‘artisan,’ but such a literal description does not fully express the deeper meaning. The Japanese
Arguably, I would not be who am (a rebel), do what I do (create cools stuff), live where I live (Los Angeles), if it weren’t for Jay Adams and the
Software development, by its nature, is tedious. Attention to detail ensures quality, reliability and usability. But all work and no play makes developers go crazy. That’s why I think the
You’re like a shark – you have to keep swimming or you die. If you’re in software development, the learning should never stop. I’ve been a software developer for over
I read. Alot. There’s a pile of books on my nightstand, and although I try to read one at a time, sometimes the topic doesn’t suit my moods or fill
I was inspired by a business magazine article this week – the question was posed “what are you loving this month?”, which got me to thinking about great customer experiences
We wouldn’t say we’re the easiest audience – and today, iStockPhoto cleared the bar of showing great email marketing techniques. As examples of the barriers: We don’t use iStockPhoto often
Origins of Twisted Puppy When I registered the domain TwistedPuppy.com in the 90s, I had no idea that the path would ultimately lead back where it started. At the time,