Author: Scott Herring
We study design, from the simple typographic magic of Massimo Vignelli to the spectacular industrial impact of Jonny Ive. It
We’ve been in this digital agency business a long time… That includes many great projects over the years, supporting fun,
Video Engagement Video has become an important tool in website design and online marketing. We have assembled a little infographic
Someone recently asked us what to do when your reputation (AKA social proof) takes a hit. Since we’ve had it
Perhaps this reflects a bit of reverse ageism…but our generation marketed in different ways than millenials, sometimes actually for the
I was invited to a networking meeting recently, and nearly every time that happens, someone asks where the name “Twisted
In his 1984 book Influence, Robert Cialdini shared many academic theories that greatly impacted modern marketing. What original research had
Perhaps our favorite social media platform, one we wish we had more time and energy to fully leverage, is Instagram.
The Problem We had a recent project where the client wanted to embed HubSpot forms into their regular website. Why?
Picture this: someone clicks a link and lands on your website. Moment of truth. Actually split second of truth. Research
Our Interview with Smart Classroom Management’s Michael Linsin One of the more successful small business bloggers we know is Smart
How to Create an Effective Value Proposition (and Keep Trying When You Fail) A powerful sales value proposition is essential
Almost two-thirds of website traffic comes from organic search. Logically, being easily found on search engines should be an integral
You may have read about AIDA, an acronym for Attention – Interest – Decision – Action. We’ve been explaining how to manage funnels in Octagon of BOOM, with reference to AIDA in some of our live presentations. AIDA represents the four building blocks of website success, and here’s our philosophy behind how you can use it to grow your revenue.
Chemistry. Biology. Art. Math. Conversion Rate Optimization (CRO), a fancy phrase that describes “getting online users to take an action
At Twisted Puppy, we put a high value on customer experience. If you want to build a business, you won’t
If you’ve been reading here a while or know me personally, you already know I read. A lot. I carry
Social proof can have a huge impact on your online marketing. In our earlier post, we discussed how combinations of
The science of social proof is growing harder to refute. As humans, part of our DNA is looking to our
For the past year, we’ve collated years of lessons learned from technology and marketing into a reusable framework we call
Repeat this conversion mantra after me. Always. Be. Converting. It seems that many small and midsize businesses assume that having
If you’ve been using Instagram for your personal photos, you know it’s an interactive, fun, creative platform. Beautiful images from
Want to make sure you find the right web designer or website developer for your new project? Here are 10 Questions to Ask Website Designers & Developers.
Sometimes you stumble across something you wish you had said or created yourself. Here’s a fast & loose explanation from
It’s been a while since we shared some inspirations, so here goes – what we are loving this month, March
Too often, we hear stories of companies who retained firms to design and develop their website, but the results fell
Definition of a Landing Page First things first (a pet peeve is folks who get this part wrong…). A landing
8 Things to Try in Your Next Landing Page, Blog Post or Newsletter The ultimate goal of copywriting is sales
We’ve been working on a number of online marketing projects lately, and one of the most important preliminary steps is
The best (and worst) thing about online marketing today is that there’s no shortage of advice. Blog, Tweet, Like, Share.
If you’re looking for ways to build more traffic to your website (who isn’t!?!?), you should experiment with a variety
Online marketing is a fickle beast – and you have to do it all the time. Like many of you,
Many small and midsize businesses may use or are considering blogging as part of their marketing strategy. What many fail
Landing Page Conversions: 7 Killer Flaws An infographic from Convert.com that tackles the critical landing page conversions, outlining seven flaws
We regularly build WordPress websites for small to medium-sized businesses. Something that always comes into play is choosing the right
I have hesitated on posting this for quite some time because I know it’s going to invite some vitriol from
On rare occasions, a podcast will stop me in my tracks. A few weeks ago, on Six Pixels of Separation,
Ah, the perils of not having marketing consistency… When building our first website development and hosting company, my partner and
Like blogging, newsletters require attention to detail if you want to truly engage your readers. I’ve been helping clients prepare
As an homage to lifehacking guru extraordinaire Tim Ferriss, here is my weekly dose of “5-Bullet Friday” – a list
For the past few weeks, I’ve been living the pain that is content marketing. I recently wrote an eBook (not
I’ve been super careful since I purchased my DJI Phantom II drone a couple of year ago. For me, it
If you want to send more effective marketing emails, start with a roadmap. A clear vision of what you’re trying
I tweet. A lot. My Tweetdeck looks like a command center, with hashtags and accounts… Primarily, I use Twitter as
So my Apple Watch arrived about 10 days ago. I’ve been super busy, so I didn’t even open it. I
I’ve seen many book lists over the years that urge startups to read a select set of books. Although one
“I like design to be semantically correct, syntactically consistent, and pragmatically understandable. I like it to be visually powerful, intellectually
Maybe Cloudmark sent this same email to every customer, but it sure was nice to open and read. Thank
Several years ago on Twitter, I stumbled across a hashtag that aligned to a project I was working on with
My library card gets a workout, and I’m pretty sure Amazon loves me. Except that I got Prime, so that
Chances are good that your software development project will never be done (unless it’s deprecated and unplugged!). Here’s our six
You’ve probably heard of Maslow’s hierarchy, part of a classical 1940’s publication about psychology and behavior. We often see diagrams
We were recently working on a website that took F O R E V E R to load, and that
In October, the National Retail Federation predicted a 4.1% growth in sales in November and December, compared to one year
I suppose I’m a badge-carrying member of the grammar police force. Four words in particular can get under my skin
I have seen this phenomenon time and time again, but I would never have understood it unless it happened to
Are you tapping into the ease and results of landing pages? Check out this infographic for 10 ways to design
There it is, the latest review on Yelp. You suck. One star. ★ What do you have planned to overcome
Nothing your marketing messages say is as powerful as what your customers can say about you. Nielsen’s research indicates that
<rant> Over my career, I’ve been involved with a number of software projects. Some of these projects were vaporware, while
One of the most motivating books I’ve read this year was The Rise of Superman by Steven Kotler, searching for
Be bold. Marketing is no place for similarity. Take chances. Don’t overthink it. Do something the other guys aren’t. I
Arguably, I would not be who am (a rebel), do what I do (create cools stuff), live where I live
Software development, by its nature, is tedious. Attention to detail ensures quality, reliability and usability. But all work and no
You’re like a shark – you have to keep swimming or you die. If you’re in software development, the learning
I read. Alot. There’s a pile of books on my nightstand, and although I try to read one at a
Uni may be an acquired taste, but for those who love it, it’s nectar. Feeling adventurous? Crack open a live
If you could raise any creative person from the dead, whom would you hire at your company?
I was inspired by a business magazine article this week – the question was posed “what are you loving this
We wouldn’t say we’re the easiest audience – and today, iStockPhoto cleared the bar of showing great email marketing techniques.
Origins of Twisted Puppy When I registered the domain TwistedPuppy.com in the 90s, I had no idea that the path