Author: Scott Herring

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Twisted Puppy: Creating DESIRE - Digital Marketing Strategy
Creating DESIRE
17 March

In his 1984 book Influence, Robert Cialdini shared many academic theories that greatly impacted modern marketing. What original research had

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Instagram #FAILs We See All the Time...
Instagram #FAILs We See All the Time…
28 February

Perhaps our favorite social media platform, one we wish we had more time and energy to fully leverage, is Instagram.

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Twisted Puppy Blog: Integrating Google Analytics Event Tracking in a HubSpot Form
Integrating Google Analytics Event Tracking in a HubSpot Form
17 February

The Problem We had a recent project where the client wanted to embed HubSpot forms into their regular website. Why?

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Twisted Puppy: I Is for Interest
I Is for Interest
7 February

Picture this: someone clicks a link and lands on your website. Moment of truth. Actually split second of truth. Research

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Twisted Puppy Blog: Keeping Visitor Interest Week After Week
Keeping Visitor Interest Week after Week
6 February

Our Interview with Smart Classroom Management’s Michael Linsin One of the more successful small business bloggers we know is Smart

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Twisted Puppy: V Is for Value Proposition
V Is for Value Proposition
30 January

How to Create an Effective Value Proposition (and Keep Trying When You Fail) A powerful sales value proposition is essential

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Twisted Puppy Blog: A Primer to Improve Your Search Engine Ranking
A Primer to Improve Your Search Engine Ranking
9 January

Almost two-thirds of website traffic comes from organic search. Logically, being easily found on search engines should be an integral

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Twisted Puppy Blog: Four Building Blocks of Website Success
Four Building Blocks of Website Success
19 December

You may have read about AIDA, an acronym for Attention – Interest – Decision – Action. We’ve been explaining how to manage funnels in Octagon of BOOM, with reference to AIDA in some of our live presentations. AIDA represents the four building blocks of website success, and here’s our philosophy behind how you can use it to grow your revenue.

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Twisted Puppy Blog: Neuroscience 101 - It's Science Yo!
Neuromarketing 101: It’s Science, Yo!
7 September

Chemistry. Biology. Art. Math. Conversion Rate Optimization (CRO), a fancy phrase that describes “getting online users to take an action

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Twisted Puppy Blog - Mapping Your Customer Journey
Mapping Your Customer Journey
25 July

At Twisted Puppy, we put a high value on customer experience. If you want to build a business, you won’t

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Be bold. Be antifragile. A Basis for Conversion Rate Optimization.
Be Bold. Be Antifragile. Convert More.
9 May

If you’ve been reading here a while or know me personally, you already know I read. A lot. I carry

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Twisted Puppy: Social Proof - Convincing Customers You Rock
Building Social Proof: Convincing Customers You Rock (Part 2 of 2)
2 May

Social proof can have a huge impact on your online marketing. In our earlier post, we discussed how combinations of

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Twisted Puppy: Social Proof - Convincing Customers You Rock
Social Proof: Convincing Customers You Rock (Part 1 of 2)
28 April

The science of social proof is growing harder to refute. As humans, part of our DNA is looking to our

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Twisted Puppy: The Value of Marketing Frameworks
The Value of Marketing Frameworks
22 April

For the past year, we’ve collated years of lessons learned from technology and marketing into a reusable framework we call

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Twisted Puppy: Always. Be. Converting. The State of Conversion in 2016.
Always Be Converting: The State of Conversion in 2016
13 April

Repeat this conversion mantra after me. Always. Be. Converting. It seems that many small and midsize businesses assume that having

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Twisted Puppy: Instagram for Business - A Beginner's Guide
Instagram for Business: A Beginner’s Guide
22 March

If you’ve been using Instagram for your personal photos, you know it’s an interactive, fun, creative platform. Beautiful images from

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Twisted Puppy: 10 Questions to Ask Website Designers & Developers
10 Questions to Ask Website Designers & Developers
19 March

Want to make sure you find the right web designer or website developer for your new project? Here are 10 Questions to Ask Website Designers & Developers.

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Twisted Puppy: Maximizing Effectiveness of Your Website
Maximizing Effectiveness of Your Website
9 March

Sometimes you stumble across something you wish you had said or created yourself. Here’s a fast & loose explanation from

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Twisted Puppy: What We Are Loving This Month
What We Are Loving This Month (March 2016)
1 March

It’s been a while since we shared some inspirations, so here goes – what we are loving this month, March

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Twisted Puppy: How to Hire a Great Web Development Agency
How to Hire a Great Web Development Agency
25 February

Too often, we hear stories of companies who retained firms to design and develop their website, but the results fell

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Anatomy of a High Converting Landing Page
Anatomy of a High Converting Landing Page
20 February

Definition of a Landing Page First things first (a pet peeve is folks who get this part wrong…). A landing

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Copywriting that Converts: 8 things to try in your next landing page, blog post or newsletter
Copywriting that Converts: 8 Things to Try in Your Next Landing Page, Blog Post or Newsletter
2 February

The ultimate goal of copywriting is sales conversion: prospects moving into your sales funnel and becoming customers or existing customers

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Personas: Where Online Marketing Should Start
Personas: Where Online Marketing Should Start
28 January

We’ve been working on a number of online marketing projects lately, and one of the most important preliminary steps is

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Creating Effective Landing Pages: 9 Critical Steps
9 Critical Steps for Creating Effective Landing Pages
20 January

The best (and worst) thing about online marketing today is that there’s no shortage of advice. Blog, Tweet, Like, Share.

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Online Marketing 101: SEO Hack - Using Google Keyword Planner Landing Pages
Online Marketing 101: SEO Hack – Using Google Keyword Planner
12 January

If you’re looking for ways to build more traffic to your website (who isn’t!?!?), you should experiment with a variety

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Online Marketing: Start The Year On a Good Path
Online Marketing: Start The Year On a Good Path
30 December

Online marketing is a fickle beast – and you have to do it all the time. Like many of you,

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Content Marketing: Using Social Delivery for a Good Business Blog Post
Using Social Delivery for a Business Blog Post
28 December

Many small and midsize businesses may use or are considering blogging as part of their marketing strategy. What many fail

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Landing Page Conversions: 7 Killer Flaws [Infographic]
20 December

Landing Page Conversions: 7 Killer Flaws An infographic from Convert.com that tackles the critical landing page conversions, outlining seven flaws

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Twisted Puppy: WordPress Must-Have Plugins
Twisted Puppy’s WordPress Must-Have Plugins
15 December

We regularly build WordPress websites for small to medium-sized businesses. Something that always comes into play is choosing the right

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Offshore Development: Trade-Offs vs. Working Onshore
Offshore Development: Trade-Offs vs. Working Onshore
14 December

I have hesitated on posting this for quite some time because I know it’s going to invite some vitriol from

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Twisted Puppy: Permission Marketing
Permission marketing is no longer the future…
8 December

On rare occasions, a podcast will stop me in my tracks. A few weeks ago, on Six Pixels of Separation,

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Twisted Puppy: How to Manage Marketing Consistency
How to Manage Marketing Consistency
1 December

Ah, the perils of not having marketing consistency… When building our first website development and hosting company, my partner and

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Twisted Puppy: Email Newsletter - 9 Tips to Maximize Engagement
9 Tips to Maximize Engagement in Your Email Newsletter
24 November

Like blogging, newsletters require attention to detail if you want to truly engage your readers. I’ve been helping clients prepare

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Twisted Puppy: Lifehacking - 5 Bullet Friday
Lifehacking: 5 Bullet Friday (NOT by Tim Ferriss)
13 November

As an homage to lifehacking guru extraordinaire Tim Ferriss, here is my weekly dose of “5-Bullet Friday” – a list

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Twisted Puppy: Content Marketing is Hard
Content Marketing Is Hard (and What You Can Do About It)
7 November

For the past few weeks, I’ve been living the pain that is content marketing. I recently wrote an eBook (not

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Twisted Puppy: Drone Crash
4 Life Lesson Reminders from Crashing My Drone
27 October

I’ve been super careful since I purchased my DJI Phantom II drone a couple of year ago. For me, it

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Twisted Puppy: Effective Email Marketing Strategies - Planning Your Content
Effective Email Marketing Strategies: Planning Your Content
24 September

If you want to send more effective marketing emails, start with a roadmap. A clear vision of what you’re trying

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Twitter Retrospective: 7 Useful Tweets
18 September

I tweet. A lot. My Tweetdeck looks like a command center, with hashtags and accounts… Primarily, I use Twitter as

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Apple Watch
Game Changed: My Amazing First Week with the Apple Watch
6 June

So my Apple Watch arrived about 10 days ago. I’ve been super busy, so I didn’t even open it. I

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Startup Books
Reading List: 6 Startup Books I Wish I’d Read Sooner
22 May

I’ve seen many book lists over the years that urge startups to read a select set of books. Although one

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Design Defined by Massimo Vignelli #UX
11 May

“I like design to be semantically correct, syntactically consistent, and pragmatically understandable. I like it to be visually powerful, intellectually

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Props for a Great Customer Experience
27 February

Maybe Cloudmark sent this same email to every customer, but it sure was nice to open and read.   Thank

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Must Reading for Understanding User Experience Design
23 February

Several years ago on Twitter, I stumbled across a hashtag that aligned to a project I was working on with

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What I’m Reading [January 2015]
18 January

My library card gets a workout, and I’m pretty sure Amazon loves me. Except that I got Prime, so that

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Software Development Projects (including Websites) Are Never Done
15 January

Chances are good that your software development project will never be done (unless it’s deprecated and unplugged!). Here’s our six

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Conversion Rate Optimization (CRO) Meets Maslow’s Hierarchy
17 December

You’ve probably heard of Maslow’s hierarchy, part of a classical 1940’s publication about psychology and behavior. We often see diagrams

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SEO and The Tortoise of Website Performance
11 December

We were recently working on a website that took F O R E V E R to load, and that

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Holiday Prediction: Promotions Are Headed for Fatigue
16 November

In October, the National Retail Federation predicted a 4.1% growth in sales in November and December, compared to one year

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Grammar Police: Your, Its, There, Very
5 November

I suppose I’m a badge-carrying member of the grammar police force. Four words in particular can get under my skin

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Avoid Marketing Peaks & Valleys
3 November

I have seen this phenomenon time and time again, but I would never have understood it unless it happened to

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Designing Landing Pages that Convert
2 November

Are you tapping into the ease and results of landing pages? Check out this infographic for 10 ways to design

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Uh Oh: Overcoming Negative Social Feedback
1 November

There it is, the latest review on Yelp. You suck. One star. ★ What do you have planned to overcome

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What She Said: The Power of Customer Testimonials
30 October

Nothing your marketing messages say is as powerful as what your customers can say about you. Nielsen’s research indicates that

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The Most Effective Press Release
29 October

<rant> Over my career, I’ve been involved with a number of software projects. Some of these projects were vaporware, while

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Creative Flow: Mastery and Productivity Gains
28 October

One of the most motivating books I’ve read this year was The Rise of Superman by Steven Kotler, searching for

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Be bold. Marketing is no place for similarity.
27 October

Be bold. Marketing is no place for similarity. Take chances. Don’t overthink it. Do something the other guys aren’t. I

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Shokunin
7 September

“The Japanese word shokunin is defined by both Japanese and Japanese-English dictionaries as ‘craftsman’ or ‘artisan,’ but such a literal

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RIP Jay Adams, The Lord of Dogtown
17 August

Arguably, I would not be who am (a rebel), do what I do (create cools stuff), live where I live

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Having Fun in Software Development
28 April

Software development, by its nature, is tedious. Attention to detail ensures quality, reliability and usability. But all work and no

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Perpetual Learning in Software Development
13 April

You’re like a shark – you have to keep swimming or you die. If you’re in software development, the learning

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What’s Inspiring Me This Month [April 2014]
7 April

I read. Alot. There’s a pile of books on my nightstand, and although I try to read one at a

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Uni Direct LA: Ocean Fresh Sea Urchin, Anyone?
4 March

Uni may be an acquired taste, but for those who love it, it’s nectar. Feeling adventurous? Crack open a live

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Claude Hopkins: Godfather of Copywriting
24 February

If you could raise any creative person from the dead, whom would you hire at your company?

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What Are You Loving This Month? [February 2014]
15 February

I was inspired by a business magazine article this week – the question was posed “what are you loving this

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Great Example of Email Marketing
4 April

We wouldn’t say we’re the easiest audience – and today, iStockPhoto cleared the bar of showing great email marketing techniques.

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Let’s Launch This Puppy… Hello, Twisted Puppy
1 August

Origins of Twisted Puppy When I registered the domain TwistedPuppy.com in the 90s, I had no idea that the path

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