The Problem We had a recent project where the client wanted to embed HubSpot forms into their regular website. Why?
You may have read about AIDA, an acronym for Attention – Interest – Decision – Action. We’ve been explaining how to manage funnels in Octagon of BOOM, with reference to AIDA in some of our live presentations. AIDA represents the four building blocks of website success, and here’s our philosophy behind how you can use it to grow your revenue.
Want to make sure you find the right web designer or website developer for your new project? Here are 10 Questions to Ask Website Designers & Developers.
The ultimate goal of copywriting is sales conversion: prospects moving into your sales funnel and becoming customers or existing customers
The best (and worst) thing about online marketing today is that there’s no shortage of advice. Blog, Tweet, Like, Share.
If you’re looking for ways to build more traffic to your website (who isn’t!?!?), you should experiment with a variety
Landing Page Conversions: 7 Killer Flaws An infographic from Convert.com that tackles the critical landing page conversions, outlining seven flaws
I have hesitated on posting this for quite some time because I know it’s going to invite some vitriol from
If you want to send more effective marketing emails, start with a roadmap. A clear vision of what you’re trying
So my Apple Watch arrived about 10 days ago. I’ve been super busy, so I didn’t even open it. I
I’ve seen many book lists over the years that urge startups to read a select set of books. Although one
Several years ago on Twitter, I stumbled across a hashtag that aligned to a project I was working on with
Chances are good that your software development project will never be done (unless it’s deprecated and unplugged!). Here’s our six
In October, the National Retail Federation predicted a 4.1% growth in sales in November and December, compared to one year